What you Learn
The Digital Marketing Certification validates your modern marketing knowledge and is a globally accepted industry certification. It makes you proficient in deploying the marketing principles and methodologies in a digital way. After the completion of this course, you will be able to play a strategic and multi-dimensional role as a skilled Digital Marketer. You will learn the important areas of digital marketing, such as search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, and mobile marketing. This course will also help you to prepare for important exams like OMCA, Google Ads, Facebook Blueprint, YouTube Marketing, and Google Analytics.
High Level Learning Objectives
Learn different areas of DM including search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
Gain in-depth knowledge about various digital marketing tools like Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
Acquire knowledge about DM technologies and their applications
Ace your preparation for important exams like OMCA, Google Ads, Facebook Blueprint, YouTube Marketing, and Google Analytics
Learn the art of virtually executing and managing marketing campaigns
Hands-on practice and real-life experience of driving a DM strategy using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
Knowledge about marketing analytics, right message creation, and right channel selection.
Who Should Do This Course?
Why should You go for this course:
It is expected that 25% of the world economy will become digital by the year 2020. The Digital Marketing industry expects 40% year on year growth as expected to 5-6% in other industries. This implies a huge demand for skilled professionals in the industry. The certification will open doors to most in-demand job roles like Digital Marketing Manager, SEM Manager, SEO Manager, Social Media, and Content Manager